SDIM has become a member of the trade association for dialogue marketing DDMA and thereby commits itself to all the rules and regulations that go with it. SDIM is also co-initiator and founder of the DDMA search committee.
Why has SDIM become a member of DDMA?
“The search engine marketing industry is constantly changing. New developments and new channels, such as social media, are new ways of engaging in dialogue. The similarities with findability and more traditional search engine marketing are getting bigger. The possibilities of an advertising platform such as Google Ads are also increasing. With the DDMA membership and actively contributing to the Search Committee, SDIM hopes to promote transparency and knowledge in its market, so that the market develops to the advantage of advertiser / client, suppliers and end-user / consumer. ”
What developments does SDIM expect within the field of dialogue marketing and how should DDMA contribute to this?
“Forms of direct and targeted communication based on data (data driven marketing) are emerging. The possibilities are still unlimited and the end is not yet in sight. It also applies to search engine marketing that these rapid developments and the growing synergy with other online dialogue channels (such as the rapid rise of social marketing) must be regulated. DDMA can contribute here as a knowledge partner and regulatory partner, and ensure that all participating parties look in the same direction. ”