Save the Children has grown into the world’s largest independent organization in the field of children’s rights, active in a total of 120 countries. Here they help the most vulnerable children in the world with medical care, healthy food and a safe place. They also provide information and education for a better perspective. In this way they work towards a future in which every child survives preventable diseases, is assured of education and is protected against violence.
“In 2017, we placed our Google Ads Grants with SDIM as the first step. In 2018 we then, in close cooperation with SDIM, set up our online marketing funnel according to the See-Think-Do-Care model. Our Google Ads (Grants and Paid), Facebook Ads, YouTube and Google Analytics are now adapted to this and are managed by SDIM. A laborious job to set up, but due to the fine and open working method with SDIM, we have made great strides. The Google Data Studio dashboard gives us a good grip on both our channels and the different phases of STDC.
Menno, Steven and Tijmen are our regular contacts. All of them are people with expertise, critical, flexible and proactive. We can turn to them with all our online marketing questions and can always count on a quick response. Together we form the basis of a beautiful online platform with the aim of realizing our mission (helping children in need)! ”
And in November 2018, this big compliment followed:
“I wanted to thank you for the great effort in recent days! The media attention for Yemen and the additional campaign for Black Friday has broken records. In 5 days we have realized 1/3 of our total budget, unbelievable:
More than 70% of the conversions via Mobile.
More than 60% of conversions via CPC.
The costs of Google and Facebook are not included.
Menno and Boris who monitored the campaign in the evenings and at the weekend and also set up a display campaign. And we were able to do a nice A / B test, in which Steven quickly tweaked the script on Friday. All very cool. ”
Jeroen Beelen – Digital & Marketing Automation Manager at Save the Children