CEO

Pieter
Borst

Pieter kicked off his journey at SDIM as a Sales Account Manager after completing his Master's in Commercial Communications. In 2018, he and his business partner, Tijmen, bought into the company, officially taking on the ultimate responsibility for SDIM.

He currently focuses on the company's vision and strategy, innovation management, people & culture, relationship management, and sales & marketing. Pieter is a huge music fan, frequently attending concerts and festivals, with a preference for bands. He also regularly cooks for friends and family and can often be found at Circuit Zandvoort for racing.

His favourite travel destinations include Japan, Patagonia, Colombia, Berlin, and New York. Beyond SDIM, Pieter serves on the board of Bevrijdingspop Haarlem.